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Case Study : Restaurant

How we helped a Indian restaurant in Miami, FL gain more orders

Summary


Our Client, a fine dining Indian restaurant for over 2 years in South Florida wanted to increase their online orders via SEO and Ads. The business owner had a problem with seasonality causing a huge shift in revenue that he needed a good way to bring in a steady stream of reliable local business.

In 4 months we helped increase online orders by 30%, increased rankings in google for many competitive keywords, and provided a way to nurture relationships by effective newseletter marketing.

100+ Top Google rankings for strategic keywords in the industry
30% Increase in Online Orders
15 Catering Orders Generated


Challenge

SEO (Search Engine Optimization) can be challenging for restaurants in Miami due to several reasons:

  • High Competition : Miami is a popular tourist destination and home to many restaurants, making it a highly competitive market for restaurants. This means that it can be difficult for a restaurant to stand out and rank high in search engine results pages.
  • Local SEO : Restaurants need to focus on local SEO strategies to attract customers within their geographical area. This includes optimizing their website for local keywords, creating a Google My Business listing, and getting listed on local directories.
  • Mobile Optimization : Mobile optimization is crucial for restaurants as most people search for restaurants on their smartphones. If a restaurant's website is not mobile-friendly, it can negatively impact its search engine rankings and result in a lower number of customers.
  • Online Reviews : Online reviews play a significant role in a restaurant's SEO. Restaurants need to manage their online reputation and encourage satisfied customers to leave positive reviews on review sites like Yelp and TripAdvisor.
  • Content Creation : Restaurants need to regularly create high-quality content to keep their website fresh and relevant. This can be in the form of blog posts, menus, photos, and videos, which can help improve their search engine rankings.
  • Social Media Presence : A strong social media presence can help restaurants improve their SEO. By regularly posting on social media platforms and engaging with their followers, restaurants can increase their visibility and attract more customers.

    • Overall, SEO for restaurants in Miami requires a strategic approach that takes into account the unique challenges of the local market and the importance of local search optimization. It is crucial to work with experienced professionals who can develop and execute an effective SEO strategy to improve online visibility, drive traffic, and attract new customers.


Solution

  • New Website Redesign
    The first thing we did was gut out their existing website and rebuilt it with SEO and mobile in mind. This helped increase their natural keyword rankings as the performance and page engagement metrics went in a positive direction.

  • Localization
    Localized custom content for Miami to ensure long-tail keywords are ranked to generate a evergreen momentum for the main keywords.

  • Menu and pricing changes
    We updated all outdated menu across the web to ensure consistency in what the restaurant was offering. This reduced issues with customers wasting time ordering items no longer available or at a higher price than what was listed. This simple change not only helps the restaurant avoid the unnecessary back and forth, but helps solidify the brand image with the customer as pleasant!

  • Reviews and ratings
    We noticed there was a lack of communication between the business and the patrons on the reviews left on Google , Yelp and TripAdvisor. We helped the business provide impactful responses which created an upward momentum in ratings and positive feedback.




SEO Package